Savanta launches BrandVue Essentials: off-the-shelf data packs for consumer datasets

Savanta has launched BrandVue Essentials, a fast, cost effective way to access up to six months of consumer trend data, across key industry sectors.

Using data from our BrandVue market intelligence program, the solution is tailored for those clients who want one-off data sets instantly.

BrandVue Essentials provides access to BrandVue data across five key sectors – charities, drinks, eating out, financial services, retail. With over 6,000 brands, and interviews across 400,000 nationally representative respondents per year, it generates over 20 billion datasets per month, all updated on a daily basis. The wealth of data includes access to customer experience and NPS benchmarks, multi-point brand health data, price points, frequency and spend data, through to sector trends and advertising effectiveness data.

It enables brands to build their own custom data set or purchase a pre-made pack, to enable them to answer specific business issues. Packs come in three formats, including:

• Brand health packs: Brand perceptions – what do consumers think?
• Customer retention packs: Consumer behaviors and experiences – what do consumers do?
• Pitch packs: Agency bundles – pitch and impact data

Julian Dailly, EVP Consumer Insight & Strategy, Savanta comments: “With stretched marketing budgets and research cutbacks, our own research revealed a need for this solution amongst investment analysts, management consultants, insight and marketing managers and marketing agencies, looking to power-up their pitches or case studies.”

BrandVue Essentials helps businesses who are missing a key piece of information to move forward. Whether it’s a very specific data point, such as a brand’s NPS score amongst millennials, or the frequency families consider a new credit card, it delivers a quick, simple and cost-effective way to get hard-to-find consumer research datasets.”

For more information on BrandVue Essentials please get in touch

To download BrandVue Essentials summary click here