Huge competition and constant changes, combined with significant external influences and disruptors entering the market. To maintain and grow your marketing share, we help you understand this wide context and how it impacts your brand.
It really is all about the customer journey. To help you embed a customer centric culture based around insight, we regularly build and manage customer experience (CX) projects. Programmes are built around our core CX principles. This means we use the most appropriate methodology, to ask the most appropriate questions, of the most appropriate audience.
Who are your customers? What are the external influences, trends and attitudinal developments? And how will they impact future travel or leisure decisions? Customers, users, passengers and guests are not a homogenous group. We work with you to segment your core audiences and better inform product, service design and marketing.
Competitive and fast moving… it’s hard to keep up with the direction of travel in this industry. Recent years have increased the pressure to evolve and develop propositions that meet the changing customer needs and priorities safely. Our range of development tools investigate how to optimise your product offer and structure, and the pricing strategies that will maximise revenue.
Understanding the views of hard to reach, vulnerable and minority groups through travel market research and hospitality market research is vital. From conducting qualitative research through to targeted ad-hoc and “always on” research programmes, we’re passionate about ensuring the travel industry is inclusive and meets needs of minority groups.
If you’d like to speak with one of our market research experts right now, please call: +1 (917) 768-2710
