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Public affairs market research

How can you deliver value and have the most impact with the resources available? It’s imperative that public sector organisations are able to identify – and even anticipate – macro and micro societal changes to adapt and respond quickly.

Our approach

Public sector organizations face ongoing challenges to respond to change and future-proof their organizations. Not only must you adapt to societal change, you must also invest in leadership and infrastructure to deliver value for money.

We’ll provide the evidence required to make strategic and tactical decisions, with public sector research to help you understand where to focus, what to prioritize, and where to invest your efforts.

Our expertise informs public sector communications strategies, builds stakeholder relationships, and shapes policy development.

How we help

Bespoke, considered and sympathetic; as trusted advisors to the public sector, we work across a range of issues, with a range of vulnerable and minority groups.

Understand changing needs

Gain a deep understanding of the changing needs of your beneficiaries to ensure your policies reflect this. Learn how macro and micro factors impact the services that are most needed. And deliver them with maximum impact.

Optimise the impact of your message

If you seek to influence attitudes or behaviours, we’ll help frame your message to deeply resonate with your target audiences. We’ll balance this with the right formats and channels to give your message the most impact.

Evaluate your services and campaigns

Evaluate the initiatives you’ve delivered and the campaigns you’ve run, identify their relative strengths and weaknesses, and continually improve your efficacy and SROI.

Strengthen relationships with partners and stakeholders

Ensure your strategic priorities are aligned with those of your stakeholders, understand how you are perceived by them, and how you can continue to strengthen these important relationships.

Delivering successful thought leadership
In an increasingly crowded marketplace, a successful thought leadership programme is a powerful tool to increase the profile of your brand.

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Understanding local opinions
Discover how effective community engagement and planning helps necessitate understand the views of local residents and businesses.

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Case studies

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The Centre for Ageing BetterReframing narratives on ageing

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Healthwatch EnglandExploring the provision of mental health services

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Get in touch

If you’d like to speak with one of our market research experts right now, please call: +1 (917) 768-2710