Measure the effectiveness of your marketing strategies through one-off or ongoing brand measurement studies. Determine the cut through of advertising and messaging in a competitive context and set strategies based on robust insights.
Get close to your target audience using a combination of qualitative exploration and robust market analysis to bring customer profiles to life for your teams. We’ll design and embed a bespoke audience segmentation, helping your teams align decision making around target audience needs.
Develop customer touchpoints, both in-store and online, to understand the context in which decisions are made across the customer journey. Work with our behavioural team, using both ethnographic and implicit approaches, to inform strategies that will boost customer satisfaction and conversion.
We help you identify and explore new opportunities to understand what resonates most amongst your target audience. Whether it’s an early-stage idea or a prelaunch concept, we design studies that integrate multiple sources of insight to help you build winning propositions.
If you’d like to speak with one of our market research experts right now, please call: +1 (917) 768-2710
