Digital health & wellness

This research gave them confidence to target specific underperforming audiences while being able to celebrate their position as the market leader for awareness in the digital health space.

We worked with a leading healthcare client to help them identify and understand perceptions of their brand, and measure how key audiences were engaged with their brand.

We provided our client with a solution that enabled them to fully understand their brand’s position, while also enabling them to benchmark and track future performance.

The Challenge

Our client is a leading healthcare company, on the cutting edge of modern digital health provision and innovative insurance partnerships. They now have tens of millions of users, and with their rapid growth and an increased focus on making their name known, they needed to start benchmarking and tracking brand metrics.

Our approach

Savanta designed a robust brand tracker, fielding a survey to 2,000 household healthcare decision makers twice annually to track spontaneous and prompted brand awareness, consideration, intent, and other key metrics. Our expertly designed program compared the client to key competitors in the space and dives into the brand associations that could help differentiate them.

The outcome

The client now has an effective brand health tracking program that has demonstrated their growth throughout 2020. This research gave them confidence to target specific underperforming audiences while being able to celebrate their position as the market leader for awareness in the digital health space. They are also using this research to lean into specific positive brand attributes, like trustworthiness, and focus on lacking areas, like virtual health visits.