Customer journey mapping research

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Looking to transform your customer experience research into real business results?
At Savanta, we’ve always been passionate about understanding and improving customer and user experiences. But we take experience expertise a step further using our CX framework. A proven tool to drive business outcomes, not just monitor them.

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Most typical CX research focuses on three core building blocks that demonstrate basic satisfaction: quality, value, and sharing. Whilst these are three key pillars of the Savanta CX framework, we also add closeness and magnetism. Aspects that are often overlooked, but which allow you to delve deeper, to more accurately target investment and behaviours that impact commercial targets and act as key indicators of engagement and growth.

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We’ve developed a flexible blueprint that targets key business objectives and easily integrates with existing research. It’s detailed enough to focus on specific product service aspects that influence outcomes like customer retention, acquisition, and revenue growth, beyond a “one size fits all” metric.

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Our framework equips you with vital insights for future performance improvement. This insight can combine our top-tier AI-analytics to provide targeted insight across business units, ensuring marginal gains through every aspect of product service delivery.

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Great customer experience isn’t just about fixing problems, it’s about fostering attitudinal loyalty to drive business outcomes. Find out how to improve your customer’s experiences so they not only come back, but also spend more, and bring more of their friends and family with them. Let us know if you’d like to know more. Get in contact today.

Info.savanta.com/contact-us/cx