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Virtual Personas
by Savanta
Virtual Personas by Savanta combine real-world research with the power of AI to deliver affordable, reliable consumer insights you can act on immediately.
Every response is grounded in validated behavioral science and real data, to give you access to your most vital audience like never before:
- Ask your audience questions anytime
- Quickly test hypotheses and get early answers
- Fill in research gaps to see the full picture
- Explore audience insights, especially hard-to-reach segments
- Compare creative concepts and quickly narrow down options for live testing
Try it for free with eight pre-defined personas across four key segments, or upgrade for fully customised personas, deeper interactions, and advanced creative testing.
AI with EQ
True human behavior
Virtual Personas is the first platform to combine the OCEAN Big Five personality traits with the Schwartz Theory of Basic Human Values.
They simulate not just personality, but the reasoning and motivations behind real consumer decisions, including the friction, hesitation and doubt that precede them.
Accuracy you can trust
Validated against real-world data across multiple sectors, Virtual Personas achieves 99% factual recall, 84% logical inference accuracy and 77% consistency in assumption-based reasoning. Built for trust as much as speed.
Confidence scoring and transparency
Every response comes with a trust score, giving you instant visibility into the reasoning and reliability behind each answer. Think of it as a built-in EQ audit, complete with visual guardrails and fully documented sources.
You can dig into which datasets and research shaped each output, see why a persona responded the way it did, and measure results against established quality standards.
Full reports for easy sharing
Run full studies, then quickly view and share structured summaries of discussions, including key themes, implications, and recommended actions.
Turn insight into action. Instantly.
Try now for free →Reliable insights you need, in a fraction of the time.
Virtual Personas makes reliable research affordable and always available. Fully customizable to your audience, you get on-demand access to hard-to-reach groups, whether for one-to-one interviews, focus groups, or quick reactions to a campaign idea.
You’ll work smarter, too. And it’s designed to work alongside your existing research, not replace it. It fills gaps between studies and sharpens your real-world research design.
Try now for free
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Focus groups
Run discussions with multiple virtual personas at once, either self-moderated or facilitated by an AI research agent. Explore group dynamics, contrast viewpoints, and surface themes quickly and consistently - without the logistics of recruiting and scheduling.
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Reactions
Upload images, audio, video, or concepts and see how different personas respond. Quickly explore emotional reactions, comprehension, and resonance across segments before committing to production or launch.
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Reports
Automatically generate structured summaries of discussions, including key themes, implications, and recommended actions. Get clear, shareable outputs you can present to stakeholders immediately.
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Ideation
Use virtual personas to help develop and refine ideas by generating stimulus or exploring alternative directions. Support early-stage thinking and concept development with on-demand creative exploration.A foundation you can trust
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Built on trusted inputs
Our personas are constructed from over a decade of validated market research, including quantitative surveys, behavioral and demographic datasets, and qualitative insights. This ensures every output is grounded in credible, real-world evidence, not algorithmic assumptions.
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A hybrid approach
We combine the rigor of traditional research methods with AI acceleration. Survey and interview data remain central, with AI enabling faster "what-if" exploration and iteration. You get the best of both worlds: speed and reliability.
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Research best practice
Starting with robust, real-world data means our models reflect gold-standard research principles: data quality checks, triangulation, and methodological rigor. We don't rely on generative text patterns alone; we anchor everything in proven research frameworks.
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Quality and transparency you can defend
Our personas, covering both B2B and B2C audiences, clearly show their sources, explain their reasoning, and includes in-market confidence scoring for every response. When insights are challenged, teams can show exactly where they come from and how reliable they are.Transparency on every response
- Source attribution See which datasets and research inform each answer
- Confidence scoring Understand reliability at a glance with simple scoring
- Reasoning transparency Know why the persona responded the way they did
- Quality benchmarks All outputs are checked against established standards
How you can use virtual personas
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Testing ideas early
Simulate how different audience segments might react to a new concept, message, or product before running live tests or fieldwork. Refine thinking early and reduce the risk of expensive missteps.
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Filling gaps for niche audiences
When your target segment is too specialized, geographically dispersed, or expensive to recruit, virtual personas provide directional insight without the wait or cost of traditional data collection.
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Speeding up insight cycles
Get directional insights in hours instead of weeks. Iterate more quickly across marketing, product, or strategy work without the delays that typically come with formal research commissioning.
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Exploring "what-if" scenarios
Test alternative strategies, messaging variations, or product configurations quickly. Use personas to pressure-test assumptions and explore different directions before committing resources.
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Supporting early hypotheses
When you have a hunch but need validation, Virtual Personas by Savanta provide fast, credible signals to inform next steps.
Remarkably similar to our comparative tests with real-world respondents. This is a potential game-changer.
Blue-Chip Client
Global Technology and Consumer Electronics