Encouraging participation in sport

In recent years sporting bodies and NGBs have had to evolve, tasked with  attracting and capturing a new generation of audiences and engage them in sports participation. They have become more progressive and commercial in their outlook, all under the remit of complex funding structures. Organisations have also had to justify insight on sporting behaviours and attitudes to maximise ROI.

With massive investment in encouraging sports participation, research now plays a key role in understanding how to make a difference. Read more below to find out how Savanta can help your brand make a difference.