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Tracking physical activity during a pandemic: keep on moving

Amongst all the disruption of the pandemic, one constant was the ability to leave home to exercise. Yet this was against a backdrop of community sports facilities closing, reopening, closing again, and an apparent boom in online fitness.

Amongst all the disruption of the pandemic, one constant was the ability to leave home to exercise. Yet this was against a backdrop of community sports facilities closing, reopening, closing again, and an apparent boom in online fitness. So what did the pandemic and the changing restrictions mean for the nation’s physical activity habits?

Join Tim and Rachel at the MRS’s Health & Fitness conference as they explore how Sport England has used ongoing research from Savanta, to understand and respond to what was happening at different points through the pandemic.

The session will also consider the broader themes of how insight has been used by the health and fitness sector. What longer term trends in health and fitness are here to stay? What do health, wellbeing and fitness brands/organisations need to do to get people moving again?

Rachel Phillips, Director, Savanta
In conversation with…
Tim Fitches, Research and Evaluation Lead, Sport England

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