Supporting the strategic repositioning of a major international art brand

The Challenge

To support the strategic repositioning of a major international art brand, we collaborated with , Ryse — global growth engineers known for helping businesses unlock opportunities through bespoke commercial strategy & marketing innovation (www.weareryse.com).

Together, we brought the best of both worlds: Savanta’s rigorous fieldwork and analytical depth, and Ryse’s direct access to industry stakeholders, deep data engineering, and strategic growth lens. It’s a partnership we draw on to deliver smart, actionable insights.

Our approach

• Designed and delivered a hybrid quant-qual segmentation programme.
• Surveyed 1,000+ high-net-worth, art-engaged individuals worldwide, using statistical clustering to define six distinct audience segments.
• Ran qualitative deep-dives to enrich segment narratives, test value propositions, and validate attitudinal and behavioural drivers.
• Mapped audience segments against strategic priorities such as digital expansion, fair attendance, and membership innovation.
• Undertook commercial market sizing to determine share position and commercial headroom.
• Ran key driver analysis to understand what product and service attributes drive the market.

The outcome

• A decision-ready segmentation model embedded into brand strategy, go-to-market planning, and product development.
• Clear prioritisation of two high-growth segments, shaping engagement, content strategy, and commercial partnerships.
• A foundation for data-led innovation, enabling new programme design tailored to the needs and behaviours of key audience groups