Corporate reputation research

The stakes are high when it comes to corporate reputation. Always assume your customers or clients will come to you armed with assumptions and conclusions – from their own research, or prior impressions. Whether your corporate reputation is favourable or requires improvement, it’s critical to understand the reasons why. That’s where we come in; poised to help inform your strategy. There is no one-size-fits-all approach to understanding corporate reputation management. Every market research project we run is bespoke.

We create reputational baselines for measuring perceptions over time. We use insights and data to determine how to navigate or respond to a crisis. And we help you understand how to improve your reputation. We provide ongoing brand tracking for iconic global financial institutions, pioneering tech firms, global media companies, industry-leading telcos, and more!

We’ll help you navigate this new world and see how it’s connected to commercial performance – whether your category is stable, or its rules are rewritten daily.