Shaun Austin
Head of Media
12/16/2025
AI is everywhere, but confidence, clarity, and control are still missing.
Our brand new AI Impact Report 2025 uncovers shifting consumer attitudes, workplace adoption, and trust in AI.
With research commissioned by House 337, we spoke with over 6,000 people across the UK, US, Canada and the Netherlands to understand their awareness, behaviors and intentions around virtual assistants and AI.
What you’ll learn in this report:
- How consumers really use GenAI and the tasks they still won’t hand over
- Why awareness is sky-high but adoption still stalls
- What’s fueling the trust crunch; the moments people pull back, and what genuinely rebuilds confidence
- How attitudes shift by age, market and mindset and why the UK is now leading the curve
- What brands and employers must do next to navigate curiosity, caution and rising expectations.
Fill your details in below to gain access to the full report.