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Understanding stakeholders

Understand what your key stakeholders expect from you. Future-proof your business with stakeholder engagement market research and find out how to respond.

Our approach

The pace of change is faster than ever. It’s disrupting and challenging the way markets, businesses, and people operate. It’s critical for your business to understand its reputation and stakeholder perceptions. These insights should inform your strategy.

We have a wealth of experience designing stakeholder engagement analysis research programmes to meet your needs. There is no one-size-fits-all approach to understanding stakeholder views and business reputation. Therefore, every research project we run is bespoke. Our research has helped FTSE 100 companies develop their stakeholder engagement strategy.

We create reputational baselines for measuring stakeholder engagement over time. We uncover the attitudes of investors and the wider stakeholder world, using insights and data to determine how to navigate or respond to a crisis.

Research benefits

Generating stakeholder buy-in

When you integrate stakeholder views into your organisational strategy, it creates an opportunity to build more buy-in about your direction of travel – the research process itself is an engagement exercise.

Understanding stakeholders

Improve engagement and organisational performance by understanding stakeholders' perceptions. Explore the views, needs, and behaviours of this influential audience.

Informing decision-making

Know what’s important to your key stakeholders. Learn how they may respond to organisational shifts or actions. Then, proceed with confidence in your strategy.

Identifying issues

Our research helps you scan the horizon for future issues before they escalate. Be alert to threats and mitigate them or their impact.

How it works

While our approach to reputation and stakeholder engagement in research is tailored to your goals and needs, there are typically four key components.

Step-by-step, here’s how we do it:

01

Understanding your world

We immerse ourselves to explore your business’ existing knowledge, key hypotheses, and target audience profiles. We work with you to map out the stakeholder universe.

02

Designing a programme that’s fit for purpose

Rest assured that our objective-led research design will answer your key questions, while using the most appropriate approach for the audience. Our stakeholder engagement market research uses the utmost professionalism.

03

Delivering impactful results

Put the findings into action. Research programmes are only valuable when the findings can inform change. Our reports clearly articulate the insights and implications.

04

Future-proofing your organisation

Track stakeholder engagement and reputation progress over time. Monitoring is a continuous process – any research we design delivers against current objectives, but is also reusable in future years.

Research methods

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