Education market research

Course suitability is the key factor influencing prospective undergraduates’ choices and applicant communication. Optimise your course and prospectus offer to boost conversion goals, deliver on course needs, and understand higher education decision-making.

One of the biggest marketing investments universities make, our research enables you maximise your prospectus investment. What format is preferred? What tone resonates? How can you create emotional connections? We’ll help you stand out.

Gen Z are digital natives, used to having information at their fingertips. Ensure your website delivers on expectations by maximising its functionality and appeal. We’ll map website performance and benchmark to increase attraction and conversion.

Make sure your campaigns hit the right notes. We test and monitor performance and tell you what messages resonate with prospective students, empowering you to meet your attraction and conversion goals.

What areas of your events are most – and least – effective? We compare performance against competitors, learn how in-person and virtual events measure up and deliver exceptional insights. Uncover what drives conversion to focus your budget and resources on the areas that impact choice.

Attract the best and brightest with research that shapes and optimises your offer and scholarship strategy. We’ll review attitudes and perceptions to help you balance growth, while maintaining superior academic standards.

Elevate your recruitment strategy by discovering the reasons why your institution wasn’t selected. Unearth why applicants declined, the barriers to entry, and where you underperformed, so you can focus your efforts on areas with the highest return.

Create a reputable brand and gain credibility amongst undergraduates. Track and uncover your students’ experience to learn where you are overachieving and underperforming in the areas that are most important to students.

Your alumni are vital brand ambassadors. They play a key role in your reputation. Achieve greater alumni affinity by evaluating perceptions, measuring their experience and uncovering how to raise awareness of alumni events and services.

Test course suitability, improve launch success, and achieve brand distinction. Our evidence will reveal best practice portfolio management, how to extend your portfolio for increased appeal, what courses to retire, and how to improve attractiveness.

It's critical to focus investment on the channels and messages that matter. Reveal information needs of prospective students and stakeholders across different touchpoints. And find out where to invest and when, as well as the channels that will maximise conversion.