Around 80% of new products fail. Why? Because companies don’t apply a rigorous framework to their development and implementation.
An innovation product planning and development process is often lengthy, costly, or both. Yet without the necessary rigour and discipline, innovation can also be wasteful – potentially leading to brand damage, plus disengaged consumers and retail partners. That’s why we’ve developed a five-step research framework to move products through the stage gate process. It includes:
- Consumer opportunity scoping and ideation
- Concept development and range optimisation
- Product testing
- Commercial validation with volume forecasting
- Post-launch performance monitoring
We’ve supported leading brands for decades with their product and service development research, to help launch innovations that last and create incremental value. Our product and service development research helps create products based on actionable, true consumer needs and wants.
We’ll support you in developing proposition bundles that appeal, while delivering the product promised. This will enable you to sell according to expectations, avoid cannibalisation and evaluate the launch. Create outstanding products that deliver ROI and stand the test of time, supported by robust product development market research. Are you ready to innovate?
