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What are the UK’s most loved FMCG brands of 2023?

We asked 65,000 consumers for their opinions on more than 150 FMCG brands.

Will Blackett EVP, Consumer 8 August 2023

The power of love

We are pleased to release our latest iteration of BrandVue’s Most Loved FMCG Brands – the annual report that recognises and celebrates the brands that have succeeded in creating emotional connections with UK consumers.

Within the report we reveal a comprehensive list of the UK’s Top 100 Most Loved FMCG Brands, with performance rankings from across all major categories:

  • Cereal & bread
  • Chilled & frozen goods
  • Confectionary
  • Crisps & snacks
  • Food cupboard
  • Household goods
  • Ice cream
  • Non-alcoholic
  • Pets

We asked 65k consumers…

The consumer insight is drawn from the opinions of more than 65,000 consumers, through Savanta’s market intelligence platform, BrandVue FMCG: the largest and most comprehensive brand, audience, and customer tracking engine in the market.

Over the following pages, we explore how the top brands cemented their places in the hearts of consumers.

As well as revealing the Top 100 most loved brands, the research also takes a look at the state of plant-based products, how restaurants are tapping into the supermarket space, and what the future of the FMCG sector holds – arming your brand with the insight necessary to develop winning strategies.

Want to find out who made it to the top?

Download our free report below.

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