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Burson-Marsteller Media Consumption Survey 2018

ComRes interviewed 230 EU influencers on their media consumption habits and how frequently they use social media and mobile applications, exploring what influences their decision-making processes.

  • POLITICO and the Financial Times are the most influential media sources for EU news and informing decision making, with over three in five citing them as ‘very’ or ‘fairly’ influential (69% and 62% respectively).
  • Of all the social media channels and mobile applications tested, WhatsApp is used the most on a daily basis by EU influencers (56%), followed by Twitter (46%).
  • Personal contacts (93%) and professional colleagues (93%) are most commonly cited as influential in making informed decisions, suggesting that personal interaction has a strong role in decision-making among EU influencers.

Date Published: 26/06/2018

Categories: Europe | Media | Opinion Formers | Politics

Client: Burson-Marsteller


ComRes interviewed 230 EU influencers (made up of 76 MEPs, 43 EU institution staff and 111 Brussels opinion formers) online between 13th March and 25th May 2018. Data is then weighted to be representative of EU influencers by organisation type and MEPs by party and region.

  1. Burson-Marsteller_Headline-Report_Media-Consumption-2018 0.02 MB.
  2. Burson-Marsteller-EU-media-poll_June-2018 0.02 MB.

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