Firmographics
10 core firmographics, which, as well as enabling you to explore the data by these firmographics allows you to target specific audiences within our generalist business audience.
How we help
Informing and inspiring brands to make better decisions
Combining deep sector expertise with local knowledge to provide you with a deep understanding of your industry.
Data at your fingertips. Instant intelligence about your market, brand & customers.
A study of consumer passion and brand devotion.
Are you ready to move your thinking or your business forward?
Our monthly (UK) and quarterly trackers (Europe) monitor the recovery, resilience and adaption of businesses. Whether you want to understand the latest pressures and challenges impacting businesses on a regular basis or just ask a couple of questions to support your decision-making, our monthly tracker provides a timely and cost-effective approach!


Covid-19, Brexit, rising energy prices and soaring inflation rates present major challenges for all businesses across Europe.
Running throughout the calendar year, our monthly tracker continuously monitors all these key business pressures across a range of current and future brand health tracking measures, as well as exploring the wider challenges which are impacting businesses.
Our topical ‘dip’ section, which is updated on a regular basis, focuses on the latest hot topics and events which are impacting businesses – ensuring that you get the most up-to-date insights on the topics you might not even have thought to ask!
Our Business Trackers provide a range of different solutions dependent on your research needs and budget!
Using our flexible solution approach, you will have the opportunity to access:
10 core firmographics, which, as well as enabling you to explore the data by these firmographics allows you to target specific audiences within our generalist business audience.
10 measures monitoring attitudes and behaviours across four key market pressures: Covid-19, Brexit, rising energy prices and inflation.
10 question section focused on exploring the ‘hot topic’ trends and events impacting businesses, giving you the most up-to date and pertinent insights on these topical ‘dip’ areas.
‘Buy in’ and design your own bespoke questions from scratch – which only you will get the answers to.
Our tracker has a guaranteed UK sample size of 750 small business owners and directors (up to 249 employees) and 250 decision makers at mid to large companies (250+ employees). You can opt to purchase individual audiences or both, with a built-in discount for those who purchase both audiences.
Our European Business Tracker guarantees 500 businesses in total (for small businesses, n=350; medium and large businesses, n=150)
There are three different solutions which you can choose from, dependent on your research needs and budget:
Our dedicated team of B2B experts will work with you to ensure whatever solution you opt for your research objectives are met!
Monitor changing shifts in sentiment and behaviours amongst UK businesses.
Our tracker enables you to connect to the right people and get the answers you need from these audiences.
Our data will enable you to understand the impact with true insights and mitigate the impact of any future business pressures.
Getting answers to the topics and questions you might not even think to ask. Our tracker was created and is maintained by B2B research experts, and we continuously update it to ensure it’s reflective of wider events and that the measures are pertinent and actionable.
Our tracker providers a range of solutions to account for all research needs and budgets.




















If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434