Analytics

Understand how consumer choices are affected by product features and pricing. Analyse choice modelling, strategic game theory, opportunity sizing, and much more.

Need to show how closely brands and variables are related to each other? By providing a visual representation of brand territory, we help you visualise relationships – between groups, objects, individuals, and variables.

Create a level playing field. Identify how you perform against competitors. Forecast your sales in turbulent or opaque markets to facilitate your sales planning.

Measure and understand underlying reasons driving KPIs, to improve processes and maximise performance. Model pricing scenarios. Estimate the size of new opportunities.

Quantify price elasticity and price optimisation to find the optimum combination of perceived value and cost.

Map and prioritise factors in complex purchase funnels. Help sales teams to target the right stakeholders with the right messages and propositions. Optimise range appeal amongst customers with total unduplicated reach and frequency (TURF) analysis.