Unlimited Gen Z data Keep plugged in to youth trends
We've been tracking 16-24s since 2015, with 700+ questions that uncover what young people care about, where they're headed and their digital worlds. A subscription will equip you with the tools to better engage with young people and put the drivers that shape their worlds at the heart of your youth marketing decisions. Use our platform to track youth trends and deep-dive into the audiences that you care about using our data bank of Gen Z trend data. We carry out interviews with a representative sample of 1,000 16-24s every 60 days, making State of the Youth Nation the most up-to-date youth tracker in the UK. The dashboard is designed to educate your whole organisation, taking the weight off the insight or marketing team, without commissioning additional research.
Subscription benefits
Unlimited Gen Z data
Access Gen Z trend data so you never miss a moment! We talk to 6,000 young people every year (1,000 people every wave) and we’ve tracked over 700 questions since 2015, so you can rapidly see how trends have changed – and where they're headed! The insight hub empowers users to dig into trends over time (dating back to 2015), filter and compare by demographic variables and see how Gen Z opinions, behaviours and attitudes have changed over time. It's the most comprehensive source of 16-24 trend data on the market.
Reports & webinars
You'll get the best of our thinking on the topics that matter to Gen Z. Our tracking data illuminates emerging trends and inspires you to think differently about young people. We share fortnightly data-driven trends in our Spotlight reports, releasing a new webinar every month (including our Culture Lists webinar series, keynote speeches and annual youth trends presentation). We make it easy for you and your team to keep plugged into youth trends - immersing you in youth culture, so that you never miss the big moments in Gen Z’s lives.
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Your Gen Z questions answered
Our youth specialist researchers will deliver two data deep-dive sessions, which will be focused on answering your Gen Z questions as part of your ongoing support from an account manager. Plus, you’ll be able to put your own questions to our panel in every wave. Memberships will empower you and your team to become your own youth experts, so you can inspire change, implement an action plan and improve your youth marketing strategy. Challenge us to address your youth-focused business objectives.
Cost effective
Find out what you need to know about Gen Z without commissioning ad hoc research. Membership will keep you plugged into trends with ongoing access to all our Gen Z tracking data via Dapresy, saving you £££s on additional research. Uncover what young people care about, where they’re headed and their digital worlds.
Instant insight
Never start from zero - We already have the answers you need to empower your entire team and immerse yourself in youth culture. Membership access is instant, so you can get the answers you need faster. Every fortnight we share a new trend backed-up by our data.
Our products
MillionaireVue
MillionaireVue helps luxury brands and wealth managers overcome the common issues they face when researching their target customers.
Youth-centred omnibuses
If you've got just a few quick questions to ask, our youth omnibuses are a fast and cost-effective way to get your answers.
BrandVue
Want to manage your brand’s health and reputation effectively? You need tracking and monitoring to know how it's perceived.
Our clients
Brands who've already signed up:
Get in touch
If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434