Retail strategy research

Whether you’re a manufacturer or retailer, there’s a common challenge; how do you align your retail strategy with shoppers’ ever-evolving needs and preferences? A data-driven retail marketing strategy is crucial to improving sales. Whether it’s trade marketing, shopper marketing or anything else involving shopper behaviour, there’s no room for one-size-fits-all research. You need a flexible, tailored and consultative approach.

We believe in retail strategy consulting with business outcomes at its core. Everything we do is bespoke and tailored to each client, context and challenge. It’s underpinned by extensive experience in retail research across categories, channels, and markets. We inform and inspire our clients through excellence in market research design, insightful analysis, and compelling storytelling.

We provide the evidence you need to move forward. Not only that, but we also help you engage stakeholders to drive action and change.