BrandVue Premium & Luxury is the largest, most granular brand, audience and customer tracker in the market. This rigour enables us to provide detailed research and analysis, forming beneficial insight to various industry sectors.
The BrandVue Premium & Luxury dashboard gives you key industry trend reports and offers clarity on exactly what drives brand performance in the marketplace and how to improve it. It’s a cost-effective way to access enormous sample sizes for your brand and competitors from a sector specific survey.
BrandVue Premium & Luxury benefits
Build market intelligence
Track and share your great work. Understand your sector, beyond your brand. Who’s in growth or decline? What are the key trends? Where are your opportunities and threats?
Improve audience understanding
Win more share of spend from your competitors. What makes your customers unique? Identify top line demographics, media consumption, content types, social media usage, hobbies and interests.
Improve brand performance
Prove business value to internal and external stakeholders. Plot where you and your competitors are positioned in the market. Measure brand perceptions, awareness, familiarity, advantage, and brand affinity.
Drive marketing performance
Track saliency measures in-line with activity. If and how is your brand being heard or seen? How are brand perceptions shifting? Demonstrate value of media spend by tracking positive (and negative) buzz, advertising awareness, and spontaneous awareness.
Improve customer acquisition
Unearth what prospective customers want and where they’re shopping. Identify opportunities to drive efficiency in your customer journey through adoption funnel analysis, brand mapping and spontaneous awareness positioning.
Maximise customer retention
How often are your customers returning to you? And how can you get them to do it more often? We help you understand your brand perception and where you stand out by analysing your customer experience, customer satisfaction (online and in-store), net promoter score (NPS) and lapsed customers.
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BrandVue: data at your fingertips
A brand intelligence platform for strategy, marketing and insight teams.Book a demo!
In my opinion, BrandVue remains the leader in brand tracking within the restaurant sector and is an instrumental source of data that helps to inform strategic direction and business targets. The ongoing development of the product and the underlying technology will be sure to maintain this position, and we look forward to continuing to work together in the future.
"BrandVue is one of our priority data sources for measuring performance within the competitive context.”
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If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434