Brand Love is a powerful emotional connection between a brand and a consumer and plays a pivotal role in propelling a brand towards success.
In 2023, we celebrate the fourth year of BrandVue’s Most Loved Financial Services Brands report – and our year-on-year research shows that the concept of Brand Love is as true for FS as it is for other sectors.
While nuances exist across sectors, a consistent pattern emerges in the action to foster Brand Love and the subsequent positive impact on a brand.
This year we asked 72,000 consumers to share their opinion on more than 220 FS brands, and the results offer a spectrum of surprises.
The #1 brand of 2023 seamlessly finds its way into consumers’ daily lives, often in an unnoticeable way. The subconscious top-of-mind presence that results from this undeniably contributes to its continued success. But is this a consequence of the ubiquitous nature of payment platforms or is there a deeper, more intrinsic factor at play?
After all, given the intimate – and often sensitive – nature of fiscal matters, it’s only natural for a robust emotional connection to form between consumers and brands that relate to their finances.
This year, we observe a mixed performance. While some maintain their positions, others are experiencing drastic climbs and falls, creating a sort of pendulum of movement in the rankings.
In addition to the Top 100 league table, the report dives into:
- The life and longevity of the crypto craze
- How to lock in younger generations
- The challenges faced by Buy Now Pay Later (BNPL) schemes
- Why traditional banks are winning hearts and minds across all generations
- A closer look at the role of insurance providers
…and so much more.
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