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Sustainability-related research

10 things to consider

Brands are under more scrutiny than ever when it comes to sustainability and taking the 'right' action is not always simple. Research can be the linchpin of your sustainability strategy, so getting it right could be your make-or-break moment.

Julie Vigne Senior Research Director 20 April 2023

As consumers’ expectations around sustainability increase, so does the pressure to get it right. To navigate this tricky topic, research is essential. Research will enable you to align your internal sustainability strategy and goals with consumer expectations, allowing you to demonstrate an authentic sustainability strategy.

Here’s our top 10 things you must consider when conducting sustainability-related research.

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