AI Impact:

Our research delves into consumer perceptions & behaviours, with insights drawn from over 7,000 respondents across five countries, exploring how Generative AI and voice-activated technologies are reshaping the industry.

What you’ll learn in this report:

• Understand generative AI in retail today: Explore consumer awareness, usage, and adoption trends for tools like voice assistants and chatbots across demographics and regions.
• Discover virtual assistants’ impact: Learn how shoppers use virtual assistants for research, purchases, and other retail tasks, with key trends and usage insights.
• Track consumer tech evolution: See how technology enhances shopping, from e-commerce to order management, and the growing role of virtual assistants.
• Stay ahead with actionable tips: Get strategic advice for leveraging Generative AI to improve customer experiences, boost sales, and optimise AI-friendly content.

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