AI Impact:

Our research delves into consumer perceptions & behaviours, with insights drawn from over 7,000 respondents across five countries, exploring how Generative AI and voice-activated technologies are reshaping the industry.

What you’ll learn in this report:

• AI in Financial Services: Learn how consumers interact with AI tools like chatbots and virtual assistants for financial-related tasks.
• Rise of generative AI: Discover the growing consumer adoption of Generative AI, with opportunities for financial institutions to enhance experiences and personalise services.
• Virtual assistants in customer journeys: Explore virtual assistants’ roles in research, decision-making, and purchases, highlighting the need for secure payment solutions as AI adoption grows.
• Hesitancy with transactions: Examine consumer concerns about using AI for sensitive financial transactions, with recommendations to build trust and address security issues.
• Understanding LLM data sources: Uncover importance of financial institutions optimising their content for Large Language Models to improve AI-driven consumer interactions.

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