A ComRes survey of Brussels Influencers on EU trade relationships.
Date Published: 27 Feb 2013
Categories: Economy | Europe | Opinion Formers | Politics
The 27 EU Member States account for a massive one-sixth of the world’s trade. Given this, it is unsurprising that the EU is such a major trading partner for so many non-EU countries and a market for multinational companies. The global economic downturn has heightened the need to understand the dynamics of these trading relationships. Reputation is everything. In recognition of this, ComRes has conducted research to understand the perceptions of senior opinion leaders in Brussels relating to international trade relationships and perceptions of corporations from key trade partner countries.
The survey explores which countries opinion leaders in Brussels feel should be the highest priority for the EU when developing trade relationships. It also sheds light on general perceptions of multinational companies headquartered in each country in relation to favourability, trustworthiness and the extent to which companies are seen as being responsible in their business practices.
Download the full report from the links, right.
ComRes surveyed 200 senior decision makers in Brussels including representatives from the European Commission, Permanent Representations and Parliament as well as interest groups, business leaders, NGOs, think tanks, academics, and the media from November to December 2012 online. ComRes is a member of the British Polling Council and abides by its rules.