Josephine Hansom
Managing Director, Youth
12 January 2023
Watch for free on demand
In this webinar we reveal fresh data around how businesses can gain brand love with young audiences.
Who’s hitting the right notes and who’s missing the mark?
Savanta’s VP of Youth, Josephine Hansom reflects on data from our brand tracking tool, BrandVue and our Gen Z insight tracker State of the Youth Nation to uncover the reasons why young people connect more with certain brands and what marketers must do to engage and convert this cohort to become life-long brand advocates.
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