AI Impact:

Our research delves into consumer perceptions & behaviours, with insights drawn from over 7,000 respondents across five countries, exploring how Generative AI and voice-activated technologies are reshaping the industry.

What you’ll learn in this report:

• Consumer behavior with AI in entertainment: Explore how AI is shaping content discovery, creation, and consumption.
• The rise of Generative AI: Uncover trends in consumer adoption of tools like chatbots and voice assistants.
• Virtual assistants today: Learn how they help consumers search, play, and create content.
• Future trends for virtual assistants: Analyse their evolving role in entertainment over the next year, from recommendations to personalisation.
• Actionable strategies for brands: Discover how to leverage AI and virtual assistants to enhance experiences and boost sales.

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