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PR Office Voting Influencers Public Poll

A survey of British adults on behalf of The PR Office on information sourcesĀ that influence voting decisions.

  • Two-fifths (41%) of British adults ranked television as the most influential information source relating to their voting decision.
  • The top three sources of information which people say influence their voting decisions are: Television (72%), Newspapers (57%) and family members (40%).
  • Those who say they intend to vote for SNP (45%), Labour (41%) and Plaid Cymru* (35%) are more likely to rank social media as a top three influencers compared to other party voters: UKIP (32%), Liberal democrat (28%), Other party* (26%), and Conservative (17%).

Date Published: 13/06/2017

Categories: Elections | GB | Media | Politics | Public and communities

Client: The PR Office


Savanta ComRes interviewed 2,038 British adults online between Wednesday 31st May and Thursday 1st June 2017. Data were weighted by age, gender, region and socio-economic grade to be representative of all GB adults aged 18+.

  1. The-PR-Office-Voting-Influencers-Public-Poll-Data-Tables -0 KB.

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