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BBC London Mayoral Poll

Survey 2,062 Londoners regarding their perceptions of challenges facing London, affordable housing and the promises made by Mayoral candidates.

  • Housing is seen as the most important challenge facing London today; more than half of Londoners (56%) rank this in their top two or three challenges facing the city.
  • Looking more specifically at the term ‘affordable’ housing, Londoners are most likely to say that they would consider a two-bedroom house priced at £301,001 or less as affordable (80% say so). As for renting, the plurality of adults in London (42%) say that between £401 and £800 is an affordable price for the same sized house.
  • The indicative average price considered ‘affordable’ for buying a two-bedroom house by adults living in London is £208,000.
  • The indicative average price considered ‘affordable’ for renting a two-bedroom house in London by Londoners is £646 per month.
  • When considering who to vote for to be Mayor of London, the majority of Londoners do not consider the demographic characteristics of the candidate important in their decision.
  • The majority of adults in London do not know which campaign promise is associated to each of the candidates in the upcoming Mayoral election, of the promises tested.

Date Published: 1st April 2016

Categories: Elections | GB | London Mayor | Media | Public and communities

Client: BBC London


ComRes interviewed 2,062 adults living in London online from 16th to 22nd March 2016. Data were weighted to be representative of all adults living in London aged 18+. ComRes is a member of the British Polling Council and abides by its rules.

  1. BBC-London_ComRes_London-poll 0.02 MB.

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