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BBC London Mayoral Poll

Survey 2,062 Londoners regarding their perceptions of challenges facing London, affordable housing and the promises made by Mayoral candidates.
  • Housing is seen as the most important challenge facing London today; more than half of Londoners (56%) rank this in their top two or three challenges facing the city.
  • Looking more specifically at the term ‘affordable’ housing, Londoners are most likely to say that they would consider a two-bedroom house priced at £301,001 or less as affordable (80% say so). As for renting, the plurality of adults in London (42%) say that between £401 and £800 is an affordable price for the same sized house.
  • The indicative average price considered ‘affordable’ for buying a two-bedroom house by adults living in London is £208,000.
  • The indicative average price considered ‘affordable’ for renting a two-bedroom house in London by Londoners is £646 per month.
  • When considering who to vote for to be Mayor of London, the majority of Londoners do not consider the demographic characteristics of the candidate important in their decision.
  • The majority of adults in London do not know which campaign promise is associated to each of the candidates in the upcoming Mayoral election, of the promises tested.

Date Published: 1st April 2016

Categories: Elections | GB | London Mayor | Media | Public and communities

Client: BBC London

Methodology

ComRes interviewed 2,062 adults living in London online from 16th to 22nd March 2016. Data were weighted to be representative of all adults living in London aged 18+. ComRes is a member of the British Polling Council and abides by its rules.

  1. BBC-London_ComRes_London-poll -0 KB.

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