Our client, Elvis, is a digital-first, leading creative agency. Their consumer-centric approach to strategy and creativity means they has a natural curiosity to know what makes people tick.
Our client, Elvis, is a digital-first, leading creative agency.
Their consumer-centric approach to strategy and creativity means they has a natural curiosity to know what makes people tick.
Our client believes in integrating digital thinking into traditional communications from the offset, resulting in dynamic campaigns that are designed to work on every screen.
Their mission is to help people and brands grow using unexpected and unforgettable creativity.
Elvis were commissioned by a global confectionary brand, and sought after Savanta to gain a deeper understanding of the brand’s audience. To obtain these insights, our client proposed running a light-touch piece of quantitative research across five key markets. This would ensure our client’s ideas were insight-led and relevant to market nuances.
Elvis was eager to explore and understand consumers’ usage & attitudes towards the product, measure the key shopper barriers and understand behaviours specifically around mindful breathing and mental clarity.
Together, we decided that an online approach would work best given the timing restraints.
We were to speak with recent customers of the brand and explore their opinions on product benefits and usage, the coronavirus effects of shopping, and mindful breathing.
The study was to take place in Spain, Russia, Thailand, Brazil & Mexico and we were to speak with 500 respondents per market, ages 20-45.
Our internal operations team along with our streamlined processes enabled us to script, translate, complete fieldwork & chart the data within three business days which was critical for Elvis’s timings.
The campaign won’t go live until next year, but the research helped Elvis to understand how people across the globe really feel about their client’s brand, and the importance of good breathing.
The research has highlighted the areas where the brand might have the highest degree of emotional resonance, enabling us to carve out a distinctive new territory for it.
The activation concept that the research inspired has seen great engagement from the brand teams in local markets so far, enabling us to grow the geographical scope of the campaign.