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MillionaireVue

Millionaires are hard to reach credibly. The costs to access are high, while the data is often needed quickly. Regular insights can be tough to generate. MillionaireVue helps luxury brands and wealth managers overcome the common issues they face when researching their target customers.

Our approach

MillionaireVue is a unique omnibus providing access to this illusive audience. You can buy questions to gain insight on market intelligence, audience understanding, brand performance, marketing performance, and – the all-important – customer acquisition and retention.

MillionaireVue covers nine key wealth markets. Each quarter, we survey 500+ verified millionaires across the USA, China, and the UK, as well as an additional 350 millionaires across major European markets including France, Germany, Italy, Netherlands, Spain, and Switzerland. All participants have over $1m or £1m plus investable assets, and the sample is stratified to reflect the wealth distribution in each market.

Millionaire insights are no longer a million miles away!

MillionaireVue benefits

Access a hard-to-reach audience

Using intelligent question consultancy from our experts, you can access reliable data from 750+ validated millionaires in each market.

Cost effective

You only pay for the questions you ask, and data is delivered in a timely manner to a quarterly schedule, giving you the ability to run regular tracking programmes.

Expert analysis

Access to our wealth team means you can tap into their expertise and insights to help you understand what your data means and the actions you need to take.

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MillionaireVue: an omnibus of high-net-worth individuals

Access and understand the world’s wealthiest individuals across the world’s main wealth markets – UK, Europe, United States and China.

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How it works

Access data from the elite with MillionaireVue:

01

Audience

500 - representative HNWIs per market (UK/USA/China)

350 - representative HNWIs per market (France/Germany/Italy/Netherlands/Spain/Switzerland)

£1m/$1m+ investable assets

Sample stratified to reflect wealth distribution in each market

02

Question creation

Our team of leading wealth researchers supports question creation, with each question individually priced and discounts available for multiple questions. Submit questions (late January, April, July and October) and receive results quarterly (early March, June, September and December).

03

Comprehensive reporting

You’ll be given access to Excel tables containing data, cut by key high net worth individual (HNWI) demographics. PowerPoint charts will show answers charted at an overall level, and an executive summary will direct you to the key findings.

Featured reports
ESG: The continued push for progress
In 2022 and 2023, Savanta sought businesses’ opinions on Environmental, Social and Corporate Governance (ESG) issues and topics. Concern was high and many businesses planned to take action, develop policies, borrow for ESG projects and/or invest ethically. However, only a minority actually had a sustainability policy.

A year on, and a tough year at that, what’s the story now?
Learn More
Principles for packaging success
Packaging design and messaging play a key role in how consumers engage with your brand. With purchase decision-making often driven in store and at fixture, optimising your packaging design to ensure stand out and maximise conversion is vital.
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The UK’s Most Loved Brands 2024
By BrandVue: Savanta's market intelligence and decision-making platform.

As you explore our report, you'll uncover a league table of the Top 100 Most Loved brands, insight into how the top performers secured their spots, the biggest risers and fallers across the leaderboard, and much more.
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Why should a brand care about dupes?
Knowing how to navigate dupe culture is becoming more crucial than ever. Dupes aren’t going anywhere. Whether it’s fashion house repurposing each others styles, or 2000’s fashion magazines showing you how you can get Kate Moss’s Glastonbury look for less, dupes have always had a place.
Learn More

Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434

Contact us

Make Better Decisions.