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Redefining Healthy Eating – The Generational Gap

Julie Vigne Senior Research Director 28 September 2021

Savanta’s Grocery Eye looks at eating habits across generations from the young and not so young… This quarter we're redefining healthy eating.

Gen Z look for a wider range of criteria when it comes to defining healthy eating – creating a more complex and fragmented healthy food landscape.

Our quarter two findings from Savanta’s Grocery Eye programme, conducted among 2,101 consumers identify sentiments, behaviours and perceptions towards purchasing and consuming food and drink.

The pressure to eat a healthy balanced diet is everywhere. whilst interest in healthy foods is high amongst generations, the way we define healthy and how want to be informed as to what is healthy varies markedly across the generations.

Download our infographic which looks at eating habits across different generations to define healthy eating habits.