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Savanta CXP Audits

Personalisation Maturity

Our guide to helping businesses develop plans to take advantage of short-term wins, whilst developing longer-term strategies to improve personal relationships and maximise customer experience, retention and sales.

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Steve King Senior Vice President: Customer Experience 28 September 2021

Personalisation of the customer experience is fast becoming an expectation amongst customers across sectors. People are expecting the companies they have dealings with to use the data they hold on them to provide a unique or personalised experience based on their needs/preferences/ known behaviours etc.

Do this well and you build a strong level of engagement that increases life time value, fail to do it and you annoy and frustrate customers, increasing the risk of churn and reducing future spend.

Download our free guide to CXP Audits & Personalisation Maturity.

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