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Beauty unwrapped

Navigating the path-to-purchase

In our latest report we navigate the beauty path-to-purchase from a generational and global perspective drawing insights from adults across four core markets; Canada, Netherlands, UK, and USA.

Marni Hirschorn SVP, Account Management 13 February 2025

Download our latest report today.

In this report, Beauty Unwrapped: Navigating the Path-to-Purchase, we seek to answer:

  • Who are the consumers of beauty products by generation?
  • What lies in the future for skincare?
  • Where should brands focus their investments in beauty?
  • Where can you find the most promising advertising opportunities?
  • How are different generations buying? Is the same path they followed previously the same as their future?

Check out some of the key findings by downloading the report.

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