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RSPCA – Chicken Welfare Polling – March 2021

UK adults’ views to gain fresh insight into current consumption levels of chicken, people’s thoughts around eating less but better chicken and whether people think animal welfare should be part of food businesses sustainability policies.

  • Overall, quality of the meat is the most important factor tested with 34% of respondents who eat chicken selecting this as their top consideration;
  • Two thirds (65%) of all UK adults are worried about farming and deforestation;
  • Seven in ten (69%) UK adults think that supermarkets should improve meat chicken welfare as part of their sustainability goals;
  • Two thirds (65%) of UK adults who eat chicken would buy/eat less chicken to improve animal welfare and the environmental impact;
  • Three quarters (72%) would like to see all chickens farmed to higher welfare standards;
  • Two thirds (63%) want to see an end to intensive chicken farming due to the impact on animal welfare

Date Published: 02/07/2021

Categories: Health | Public and communities | UK

Client: RSPCA


Savanta ComRes interviewed 2,129 UK adults aged 18+ online from 5th to 7th March 2021. Data were weighted to be representative of the UK adult population by age, gender, region, and socio-economic characteristics such as social grade.

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