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ITV News Index

The latest ITV News Index published on 31 July 2012.

Date Published: 30 Jul 2012

Categories: Media | Politics | Public and communities | Social | UK



The latest Index poll conducted by ComRes and to be broadcast on ITV News at Ten tonight reveals that there has been a surge in positivity surrounding the Olympic Games compared with just two weeks ago. Now more than half of the population (52%) are excited about London 2012, compared to a third (34%) who were excited two weeks ago. Younger people aged 18 to 34 are the most excited age group (57%) while those in Scotland (42%) and the South West (42%) are the least excited of all the regions.

There has been a noticeable rise in positivity about London 2012. Now, 59% of the public say that the Olympics are great for the UK in such difficult economic times, up from 39% two weeks ago. Three in five (60%) believe that hosting the London 2012 Olympics will improve Britain’s reputation abroad, while just one in five (20%) disagree.

A fortnight ago, 65% of the population said they planned to watch at least some of the Olympics on TV. Now the Games are under way, that figure has increased to three quarters (75%) of British people.

More than three quarters (77%) of those who took the survey after 9pm say they watched the London 2012 Olympics Opening Ceremony, with just 20% who disagree and 3% who are not sure. Out of all respondents who say that they watched it, an overwhelming majority (83%) say that they were impressed by it. Just one in ten (12%) said that they were not impressed by it.

Finally, a majority of 78% are proud of the British sports men and women who are competing in the London 2012 Olympics. Just one in ten (9%) disagree.

Methodology: ComRes interviewed 2,010 GB adults online from 27th to 29th July 2012.  1,265 respondents took the survey after 9pm on Friday. Data were weighted to be demographically representative of all GB adults.  ComRes is a member of the British Polling Council and abides by its rules.

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