Eurogroup for Animals – Broiler chicken welfare – March 2019

A survey amongst adults in 7 EU countries (UK, France, Germany, Spain, Italy, Poland and Belgium) to understand their perceptions on the welfare of chickens raised for meat (broiler chickens) in the EU

• Nearly all (96%) respondents across the seven European countries included in this research say that they eat chicken, with two thirds (66%) saying they eat chicken once a week or more.
• Three in ten (62%) respondents say they prefer to buy ethically sourced chicken (including free-range, organic, animal welfare certified or locally sourced chicken).
• Nine in ten respondents say it is important that broiler chickens are healthy and free from illness or disease (90%) and that they are raised in a clean environment, with unpolluted air and clean litter (89%).
• The majority of respondents also say it is important that broiler chickens are slaughtered using a humane (i.e. quick and painless) method (86%) and have access to a covered or uncovered outdoor area (85%).
• Nine in ten respondents agree that broiler chickens should be better protected than they are now (89%); that chicken sold in the EU should be labelled by country of origin (89%) and with information about the welfare standards they were raised under (87%).

Date Published: 06/03/2019

Categories: Europe | Food and Beverage | Public and communities | Retail & Consumer | Social

Client: Eurogroup for Animals

Methodology

ComRes interviewed 7,090 adults in seven European countries (UK, France, Germany, Spain, Italy, Poland and Belgium) aged 18+ online between 9th January and 22nd February 2019. Data were weighted to be representative of adults aged 18+ by age, gender and region in each of the six countries. ComRes is a member of the British Polling Council and abides by its rules.

1. Eurogroup-for-Animals_ComRes_Broiler-chicken-welfare_Global-tables_2019 -0 KB.
2. Eurogroup-for-Animals_ComRes_Broiler-Chicken-Welfare_European-report_v6 -0 KB.