Savanta’s Explorer Research expands into UK

• Explorer Research is expanding into UK, with big opportunities for the shopper insight business
• Recently acquired by Savanta, Explorer Research is bringing its behaviour-based approaches, including immersive lab experience from US & Canada to London
• Explorer Research already works with the biggest retail and FMCG companies in the world, and will offer consistent approaches across markets

15 May 2024 – Savanta-owned Explorer Research, a shopper insights agency, is expanding its base into London to take advantage of major growth opportunities across the United Kingdom.

The North American company already works with a number of major global FMCG and retail companies, and will be able to “offer a consistent approach to clients across the world” due to the expansion.

Explorer Research currently provides in-lab experiential research at their Toronto and Chicago facilities, and is setting up similar facilities in London. This supports their wider full service shopper insights offer to clients, including online package and shelf testing, and extensive virtual reality environments for agile research, anywhere in the world.

Mike Moussallem, President at Explorer Research says: “Since our partnership began with Savanta, we’ve seen the huge opportunities for our business outside of the US and Canada, and in particular in the United Kingdom, where so many major FMCG and retail companies are based.”

 “At such a pivotal time for the global FMCG sector, we’re delighted that Explorer Research can offer a consistent approach to clients across the world, such as using our sector leading in-lab experiential research in London.”

Graeme Cade, Executive Director, UK at Savanta says: “The shopper insights that the Explorer Research team offers are world-leading, so at Savanta we’re delighted to help facilitate their growth across the world.”

“Our collaboration has already supported lots of opportunities for new business that builds on our existing shopper capabilities, and we expect this to be an increasingly bullish sector as the UK economy gets back to growth.”

Explorer Research’s expanded offer will build on Savanta’s extensive existing shopper capabilities in the United Kingdom, including retail environment design and behavioural and media optimisation, to ensure a holistic offer to FMCG businesses.

Savanta and Explorer Research joined forces in December 2023, with Explorer Research providing Savanta’s clients with access to cutting-edge in-person, online and virtual reality shopper research capabilities. For Explorer, acquisition has unlocked opportunities to broaden the propositions offered to their loyal client-base, as well as benefiting from Savanta’s global infrastructure, audience access and client relationships.

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Notes for editors

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