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Research with vulnerable audiences

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Download our vulnerability proposition and discover our best practice advice on how to conduct research with this audience.

Often, vulnerable individuals and groups are overlooked or considered too ‘difficult’ to include in research studies. But their absence from research and policy-making, regarding issues that directly affect them, contributes to their continued vulnerability and marginalisation in society.

Including audiences in vulnerable situations not only promotes democracy and inclusivity, but also holds the potential for transformative research outcomes.

Click here to download the full proposition document.

 

Find out more

To read more and access our 10-point checklist of best practices visit our blog here. And if you’d like more information get in touch or contact us at [email protected].

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Audience/market segmentation | Behavioural | Charities & Not-For-Profit | Consumer Brands | Education | Health & Wellbeing | Health & wellbeing | Healthcare (Patients & Professionals) | Luxury | Market understanding & opportunity | Pharma | Pharma & Life Sciences | Policy development & evaluation | Politics | Public & Social | Public affairs strategy | Public policy | Public Sector | Public Sector | Qual | Quant | Research Methods | Students | Thought leadership | Understanding Stakeholders & Employees | Usage & Attitudes | Youth | Youth | Youth

Consumer Compass Europe (Q4 report)

29 February 2024 - by Alex Ward-Booth
Audience/market segmentation | Behavioural | Charities & Not-For-Profit | Consumer Brands | Education | Health & Wellbeing | Health & wellbeing | Healthcare (Patients & Professionals) | Luxury | Market understanding & opportunity | Pharma | Pharma & Life Sciences | Policy development & evaluation | Politics | Public & Social | Public affairs strategy | Public policy | Public Sector | Public Sector | Qual | Quant | Research Methods | Students | Thought leadership | Understanding Stakeholders & Employees | Usage & Attitudes | Youth | Youth | Youth

Harnessing the power of humanity

29 January 2024 - by Josephine Hansom
Audience/market segmentation | Behavioural | Charities & Not-For-Profit | Consumer Brands | Education | Health & Wellbeing | Health & wellbeing | Healthcare (Patients & Professionals) | Luxury | Market understanding & opportunity | Pharma | Pharma & Life Sciences | Policy development & evaluation | Politics | Public & Social | Public affairs strategy | Public policy | Public Sector | Public Sector | Qual | Quant | Research Methods | Students | Thought leadership | Understanding Stakeholders & Employees | Usage & Attitudes | Youth | Youth | Youth

Navigating the path to a greener future: a financial services sustainability report

12 January 2024
Audience/market segmentation | Behavioural | Charities & Not-For-Profit | Consumer Brands | Education | Health & Wellbeing | Health & wellbeing | Healthcare (Patients & Professionals) | Luxury | Market understanding & opportunity | Pharma | Pharma & Life Sciences | Policy development & evaluation | Politics | Public & Social | Public affairs strategy | Public policy | Public Sector | Public Sector | Qual | Quant | Research Methods | Students | Thought leadership | Understanding Stakeholders & Employees | Usage & Attitudes | Youth | Youth | Youth

Consumer Compass Q3 2023

21 October 2023 - by Alex Ward-Booth
Audience/market segmentation | Behavioural | Charities & Not-For-Profit | Consumer Brands | Education | Health & Wellbeing | Health & wellbeing | Healthcare (Patients & Professionals) | Luxury | Market understanding & opportunity | Pharma | Pharma & Life Sciences | Policy development & evaluation | Politics | Public & Social | Public affairs strategy | Public policy | Public Sector | Public Sector | Qual | Quant | Research Methods | Students | Thought leadership | Understanding Stakeholders & Employees | Usage & Attitudes | Youth | Youth | Youth

Grocery Eye Q3: from price-focused to sustainability-driven

16 October 2023 - by Julie Vigne