A study of consumer passion and brand devotion.
Our latest Consumer Compass Europe report is here.
We run this study every quarter, and survey 3,500 consumers across nine countries in Europe. We examine their economic confidence and spending habits to see how they’re changing period-on-period. This includes current vs. future spend, disposable income, areas of spend, purchase drivers, and much more.
We also include a spotlight topic, which changes each quarter. This wave, it is health & wellbeing.
We’ve identified a growing acceptance of alternative health solutions, a significant portion of consumers willing to get health advice from consumer brands, and insight on alcohol consumption across all generations. Check out some of the key findings below.
| Improving sleep habits | is top choice for enhancing wellbeing, with 35% wanting to take up this activity |
| Overall, 2 in 5 | feel their mental health is more important than their physical health |
| 21% of Gen Z | are looking to reduce alcohol consumption – the highest of all generations. |
| 39% of Millennials | “would be likely” to seek health advice and support from consumer brands |
| Overall, 34% | have already reduced their alcohol consumption |
The consumer insight is drawn from the responses of over 3,500 consumers in the UK, Netherlands, Germany, France, Spain, Italy, and the Nordics.
How can your brand align with and adapt to consumers’ health & wellbeing attitudes?
