Consumer Compass Europe

Our quarterly Consumer Compass explores consumers’ feelings about the world we live in, their current and future spending habits, and their knowledge and attitudes towards topics that can be crucial to a brand’s success. This edition features a deep dive into sustainability, covering changing behaviours and beliefs, and how they impact consumer spending.

Consumers remain hesitant, but green shoots are emerging

Every quarter, we survey 3,500 consumers across seven countries in Europe: the UK, France, Germany, Italy, the Netherlands, Spain and the Nordics, to investigate economic confidence and spending habits, including disposable income, spending intentions and purchase drivers.

2025 is off to a rocky start, with economic instability worldwide. Confidence across Europe remains low, and is likely to remain so, with consumers concerned about the impact on their disposable income and their job security. But what does this mean for brands?

Despite economic challenges there are some positive signs emerging. Consumers expect to spend more across all categories, particularly on holidays and personal grooming as we head into the warmer months. However, many are still being careful with their cash, which means brands have their work cut out.

Understanding and responding to consumers’ needs and values is critical – and this quarter – we took a deep dive into consumers’ beliefs and attitudes towards sustainability. Consumers are making more lifestyle changes to address concerns about climate change, and there is an opportunity for brands that help them on their journey.

Download the report for more insights into consumers’ mindsets around the spending, the opportunities and challenges for brands, and how you can adjust your strategy to win consumers’ over.

Check out some of the key findings by downloading the latest report below.