Brand stretch for global pain brands

Brand led new product development for equity and cross category growth.

The Challenge

Our client was looking to stretch brand growth in two global pain brands by identifying brand led innovations which speak to patients’ pain management needs and behaviors

Our approach

We executed a multi-staged approach by running an online community with patients in the US to identify demand territories and potential white space opportunities for growth and then tested the appeal of the new innovations with US consumers in another online community

The outcome

Built a framework for an innovation pipeline:
By understanding the impact pain has on everyday lives we were able to identify potential areas of development (both long term and short term).

Identified demand territories for each brand:
By identifying need states and pain management behaviors we were able to develop demand.

Developed equity build opportunities:
We were able to identify opportunities to stretch into the brand’s core.

Developed cross category opportunities:
We were able to identify opportunities to stretch into other categories without cannibalising growth.