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Savanta is a data, market research and advisory company. We inform and inspire our clients through powerful data, empowering technology, and high-impact consulting.

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Agencies & consultancies

From agencies to the consultancy world, we help you differentiate your offering, perfect your pitches, win more business, and grow yours and your clients brands.

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B2B brands

With a myriad of partners and suppliers we ensure you create products, services and campaigns that truly propel business growth.

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Consumer brands

Helping you navigate consumer needs, behaviors and attitudes to optimize the marketing mix and ensure your brand is set up for success in an ever-changing world.

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Public affairs

Whether it’s the general public, policy makers or key stakeholders, we inform policy decision making and communication strategies to deepen the understanding of your target audiences.

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Services & products

Research & consulting

Illuminating your world with smart techniques, sector expertise, intelligent mindsets and business acumen.

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Audience & panels

Providing you with simple access to a global market audience, with unrivalled costs and speed.

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Data collection & analytics

Delivering a full range of fieldwork data collection and analysis services to fit your needs.

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Products & technology

Delivering instant intelligence about your market, brand and customers.

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Case studies

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SamsungUK Cross Media

As part of our tracking work with Samsung UK, there was a need to conduct a deep dive on their flagship launch campaign in order to understand the ROI of each element, what’s working well for the brand, and which media channels were not performing to the desired level. Ultimately, our research helped to inform the UK team’s media and marketing strategy.

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Evaluating the impact of a video platform partnership

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Powering Growth with BrandVueIdentifying key drivers of success

Our client is a premium, Bistro-style restaurant chain. Using BrandVue data, they wanted to identify the key drivers of demand for their brand versus competitors and highlight opportunity areas for future growth.

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Measuring brand reputation

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Connecting sales data to BrandVue Eating Out metricsStrategy Research

Our client, a high-street quick service restaurant, wanted to establish a link between sales data and BrandVue metrics to see which correlation was the strongest, to know which levers to pull to drive growth.

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Maximising applicant conversion

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Mid-Corporate Insurance ResearchUnderstanding the customer-broker-insurer relationship

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Using Eco Segments to develop financial services / products

As the government aims to achieve Net Zero carbon emissions, our client wanted to gauge consumer sentiment towards energy efficiency in housing. By establishing interest in green financial products and services and the factors influencing them, the client aimed to develop green products and services to meet consumer needs in the face of climate change, the rising energy costs and cost of living, and government legislation.

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Exploring adviser understanding

Our client needed to explore whether advisers understood new FCA rules and check adviser satisfaction with their proposition.

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Defining the optimal digital-only Business Banking propositionOnline quant research using implicit conjoint modelling

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Our products

Instant intelligence about your market, brand & customers.

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Digital Ad Performance Research (DAP)

Digital advertising performance testing will tell you how to achieve a better return on your investment.

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BrandVue Eating Out

Our BrandVue tool places brand market research insights at your fingertips. It captures data across critical marketing and company performance.

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MillionaireVue

MillionaireVue helps luxury brands and wealth managers overcome the common issues they face when researching their target customers.

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Savanta Essentials

Savanta Essentials is a modular suite of research products offering a low cost, high value alternative to traditional research and insights.

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Featured report
Why should a brand care about dupes?
Knowing how to navigate dupe culture is becoming more crucial than ever. Dupes aren’t going anywhere. Whether it’s fashion house repurposing each others styles, or 2000’s fashion magazines showing you how you can get Kate Moss’s Glastonbury look for less, dupes have always had a place.
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Consumer confidence across Europe – are we turning the corner?
Our latest consumer compass report tracks confidence across markets on a quarterly basis throughout the year, with the latest wave offering insight into the first three months of 2024. We have uncovered three key themes emerging from the Q1 data which will help brands plan for the needs of consumers throughout 2024 and beyond
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The future of Gen Z: world in a click
Our third instalment in our eBook series is here - and it's going to elevate your perspective on AI to new heights.
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Business Deposits: Do NI Businesses behave differently to their GB Counterparts
In Q4 2023, we asked NI businesses with a turnover of up to £1billion: ‘what effect has recent increases in interest rates had on your usage of business savings accounts over the past year?’ We explore how businesses in Northern Ireland can leverage the emerging opportunities in business deposits. Drawing on Savanta's MarketVue Business Banking tracker, we delve into the usage of savings accounts and the potential for banks to capitalise in this new economic climate. Read and download the report below.
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37 Questions: answered
At Savanta, we believe clarity is key, and highly value our clients' understanding of our processes. In a crowded market where online sample providers vary in experience and credentials, picking the right panel can be a bit of a puzzle: it takes time and effort to sort through it all.
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Harnessing the power of humanity
In an age of AI, our attention is turning towards human intricacies more than ever before. Human qualities like empathy and judgement will remain unparalleled, and the future of work will be revolutionised by Gen Z's emphasis on gaining a greater quality of life. What does this mean for the future? Download the eBook to read the full story.
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Navigating the path to a greener future: a financial services sustainability report
A financial services sustainability series report.

Download the full free report today and explore how to succeed when it comes to sustainability.

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From Digital Natives to AI Pioneers
How will the AI revolution shape the future of Gen Z and impact their careers, personal lives, and the way they interact with brands? Download our eBook to find out!
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The UK’s Most Loved Financial Services Brands 2023
This year's #1 brand finds its way into consumers' daily lives, in a seamless - and often unnoticeable - way. The subconscious top-of-mind presence that results from this undeniably contributes to its continued success. But is this a consequence of the ubiquitous nature of payment platforms or is there a deeper, more intrinsic factor at play?
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Consumer Compass Q3 2023
We've been tracking the mood of the nation since 2019 to uncover the spending habits, attitudes and behaviours of consumers across Europe.
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