September 15, 2021

Why is Generation Z marching to such a different drum?

Author:
Roger Perowne, CEO
Today’s young adults, however, have access to ideas and concepts that are alien and scary to older audiences in a way that’s genuinely unprecedented.

Netflix, Apple, Walkers and Cadbury's - these powerhouse brands featured large in the UK top ten in our Most Loved Brands 2021 study… Until that is, you looked at the top ten of 16-24 year-olds.


That list looked markedly different – check out the piece in Research Live from our CEO Roger Perowne, providing insight into why Gen Z seems to be living in a whole other world.

Read the full story here

 


View

Black Lives Matter: Everywhere

A new report by Savanta's Diversity & Inclusion Committee

Read more

View

It’s already too late to save the planet, say a third of Gen-Z

Introducing Eco Index 2021

Read more

Share

See more

Get in Touch

Make a start by telling us a little about what you're looking for.

If you’d like to speak with one of our experts right now, please call: 020 7632 3434 (UK) or +1 917 768-2710 (US)