May 31, 2022

Who is the UK’s Most Loved Media Brand?

BrandVue’s Most Loved Media Brands 2022

Author:
Shaun Austin, Head of Media
The report offers expert analysis on where the industry is heading and what brands can do to become more loved by consumers

A new study of 45,000+ consumers from BrandVue Media reveals the most loved media brands in the UK.

BrandVue’s Most Loved Media Brands report is a recognition and celebration of the most emotively connected media brands in 2022.


The research, which rates The Top 100 Media Brands according to how loved they are by consumers, includes performance rankings from across all major categories – streaming, social media, tech, radio & music, news, magazine publishing, and television – as well as shining a light on the notable success stories.

The consumer insight is drawn from the opinions of some ­­­­45,000+ consumers, through Savanta’s market intelligence platform, BrandVue Media: the largest and most comprehensive brand, audience, and customer tracking engine in the market.

As well as revealing The Top 100 Most Loved Media Brands, the report offers expert analysis on where the industry is heading and what brands can do to become more loved by consumers.

It also offers an insight into how the No.1 Most Loved Media Brand gained the top spot and whether this can be maintained. Furthermore, we explore how brands can succeed with multi-generational marketing campaigns, touch upon how TikTok and YouTube have captured the hearts of Gen Z, look into the decline of the UK’s love for print and how publishers can evolve, as well as much more!

Download the report here for the full Top 100 league table as well as more media trends and insights.


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