March 30, 2021

Thought leadership in the new work from home era

Author:
Richard Weston, Associate Director
Thought leadership is one of the best tools available to start conversations with clients and consumers about their most important concerns and topics, right now during the pandemic and also beyond.

Engaging thought leadership will always be widely downloaded and shared, particularly in the work from home (WFH) era many of us find ourselves in.


Thought leadership, which is impactful and compelling, helps brands to convey important messages in their own words, supported by unique and independent research.

In particular any remote workforce which is WFH full-time now, and potentially part-time after COVID-19 is under control, needs relevant information and solutions in the new normal.

Many offices are still shut and even when they reopen, it’s expected there will be more flexible working once the pandemic is under control.

There could be more hybrid approaches, including more part-time home working, with the rise in screen time also increasing the opportunity for insightful thought leadership content to drive engagement.

Brands’ audiences may be seeing less traditional marketing media than before, as they spend more time at home and more time in front of screens browsing online, looking at social media and researching information. This is where broadening the formats of any deliverables pays dividends, whether it’s using blogs, podcasts, video content, webinars or magazine articles to supplement traditional content.

Thought leadership is one of the best tools available to start conversations with clients and consumers about their most important concerns and topics, right now during the pandemic and also beyond.

It’s also a chance to engage clients about the topics which should be on their agenda right now. Content should always focus on educating audiences with unique insights and perspectives.

The benefits aren’t just external – successful thought leadership can also drive engagement internally.

By involving stakeholders in the process, it gives them a chance to share their views and expertise, as well as giving them a public platform and greater visibility.

In an increasingly crowded market robust, interesting and well-designed thought leadership helps brands to cut through the noise and become trusted experts in their field.

With a fully road-mapped multi-channel programme tied into future initiatives, the content can continue to add value long after initial publication.

For an increasingly digital audience, activating highly sharable thought leadership – which is engaging and underpinned by robust proprietary data – is a strong opportunity to deliver ROI.

Get in touch:

For more information about Savanta’s experience and expertise in thought leadership please download our overview Delivering Successful Thought Leadership Programmes or please get in touch.


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