May 5, 2022

The Best Gift for Mother’s Day

Author:
Sadia Corey, VP, Client Development
Two out of three moms say they want to spend the day with just their nuclear family, meaning their partner and children solely.

Mothers have become distinguished as selfless beings, most notably for their children. The requirements are endless and ever-evolving as newborns grow into toddlers, teenagers, and even adults. Presuming small moments of appreciation are given to moms throughout their life by those they love, nationally, there is one day that particularly honors them.


Every year, on the second Sunday in May, mothers across the United States are celebrated for their unique and unparalleled position. But, what are they expecting from the day? And what are people planning to do to show their appreciation for the mothers in their lives?

Savanta found that the majority (60%) of moms do not expect a gift this year on Mother’s Day. However, among those anticipating a gift, most expect a hand-made gift from their children or partner (46%). The following most expected gift by mothers would be from a local store (43%).

When asked how they most want to spend Mother’s Day in an ideal world, two out of three moms say they want to spend the day with just their nuclear family, meaning their partner and children solely.

For non-moms looking to purchase something this Mother’s Day, most people (46%) plan to buy a gift from a local store, with a gift on Amazon or online (40%) following. One in three non-moms also plan to purchase flowers for a mother in their lives, a gift that was consistently mentioned across the participants.

For the most part, moms are looking for a family-oriented experience this holiday, with an expectation that what’s gifted to them is something personalized and sentimental.


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